Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content.
Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. According to Copy blogger:
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.
things To Pay Heed To When Making A Content Marketing Plan
- Your target audiences
- The problem your Content is going to solve
- USP of your Content Marketing Campaign
- Possible Content Marketing formats you can use
- Possible channels to publish and share your content
- Awareness about Content Management System, content creation, curation, and publication