Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists. SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores.
In case you did not understand what a SERP means, its the short form for Search Engine Results Page.
SEO helps you gain higher positions in search results naturally. It means that it helps you to get more visitors, awareness, traffic, digital branding, leads, and conversions.
Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific keywords, and managing links from different sites that also use similar kinds of keywords, and so forth.
Manipulating the Search Engine framework is no more a prudent practice as your site can be penalized via Google’s Penguin update. So, you need to play it all clean.